Visual Brand Identity
PLAYBOY Rebranding Process

How to Build a Brand that Stands Out

[Project Brief]
A brand identity is made up of what your brand says, what your values are, how you communicate your product, and what you want people to feel when they interact with it. Essentially, your brand identity is the personality of your business and a promise to your customers. This project is about finding one defunct brand to bring it back to revive. To revive an old brand, a logo and brand identity were created following by the soul of the brand and expand deliverables with a new mission statement.

[Solution]
Playboy’s new mission is to give men an opportunity to experience delight, surprise and joy. A thorough branding identity process was carried out to dive deeper into the new brand values that recommend the experience and see the new thing instead of staying at home and just reading a magazine. To start the logo process, I first began with a pencil sketch and selected three directions to transfer to computer sketches. Then I started to took deeper for the best directions which present the appealing idea of our keyword, and created many variations, both on paper and in software. I ended up narrowing down our directions to focus on creating successful variations of the symbol. The business expansion is about new ways to enjoy that can be described in two categories: explore and connect.

[COURSE]
The Nature of Identity

[INSTRUCTOR]
Hunter Wimmer

[SEMESTER]
Spring 2020

[PROJECT NAME]
PLAYBOY
Rebranding Process

[CATEGORY]
Visual Brand Identity

[KEYWORDS]
Logo Design
Typography
Color palette
Brand expansion