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Editorial Design: A Commitment to Caring

 
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EDITORIAL DESIGN:

Johnson & Johnson: A Commitment to Caring


[Project Brief]
In July 2018, Missouri awarded $4.69 billion to 22 women who claimed that asbestos in Johnson & Johnson products, including its signature baby powder, caused them to develop ovarian cancer. As a result, this news tanked the company's stock, which dropped 11 percent. Subsequently, to restore reliability, Johnson & Johnson unveiled the material of the product transparently and made new promises through their website. When I looked at the contents of the homepage, which contains only simple information,
I thought if it were presented well with a good design, it would be better able to gain the trust of customers. Therefore, I decided to make a book using that information. 

[Solution]
Making a book to gain trust from customers based on a clear design. 


[COURSE]
Type Systems

[INSTRUCTOR]
David Hake

[SEMESTER]
Fall 2019 

[PROJECT NAME]
Future Report

[CATEGORY]
Book Design

[KEYWORDS]
Book, Type setting

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