EDITORIAL DESIGN:
Johnson & Johnson: A Commitment to Caring
[Project Brief]
In July 2018, Missouri awarded $4.69 billion to 22 women who claimed that asbestos in Johnson & Johnson products, including its signature baby powder, caused them to develop ovarian cancer. As a result, this news tanked the company's stock, which dropped 11 percent. Subsequently, to restore reliability, Johnson & Johnson unveiled the material of the product transparently and made new promises through their website. When I looked at the contents of the homepage, which contains only simple information,
I thought if it were presented well with a good design, it would be better able to gain the trust of customers. Therefore, I decided to make a book using that information.
[Solution]
Making a book to gain trust from customers based on a clear design.
[COURSE]
Type Systems
[INSTRUCTOR]
David Hake
[SEMESTER]
Fall 2019
[PROJECT NAME]
Future Report
[CATEGORY]
Book Design
[KEYWORDS]
Book, Type setting